Designer

Asim Jofa

634 styles

Embroidered Asim Jofa for weddings and events: silk, net, organza and chiffon, plus lawn for daytime and a small lehenga range.

Sort Best selling
Featured Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old
Skip to results list
634 items

Filter

From jewellery to fashion

Asim Jofa comes from a family of jewellers, and the name began on a jewellery boutique before it moved into clothes. You can still see that eye for detail in the embroidery and embellishment the label is known for. The brand lists two awards from 2012: Best Designer Brand at the International Asian Fashion Awards and Collection of the Year at the Pakistan Fashion Awards.

Which outfit for which event?

  • Mehndi and daytime events: embroidered lawn and lighter chiffon are comfortable over a long day.
  • Nikah: organza and net in soft shades give a graceful look without too much weight.
  • Walima and evening events: silk and heavily embroidered pieces stand out in evening light.
  • Winter weddings: velvet and karandi keep you warm and look rich in photographs.

We also carry a small number of Asim Jofa lehengas. For a wider choice across designers, see our bridal page.

Finding a piece by its code

Asim Jofa names most pieces with a design code starting with AJ, such as AJSO-233. If you saw an outfit on social media or on the brand's own site, search our shop for its code. If you cannot find it, send us the code or a screenshot on WhatsApp.

Unstitched or stitched?

Some pieces are sold unstitched, with the shirt, dupatta and any trousers as fabric for your tailor. Others come in sizes from XS to XL, and a few have a custom size. Check what the product page offers, and read our stitching policy before choosing custom work.

Ordering for a wedding

In Pakistan, unstitched pieces take 3 to 5 days and stitched pieces 7 to 10 days. Worldwide, allow about 2 weeks for unstitched and 3 to 4 weeks for stitched. Leave extra time for any fitting or alterations before your event. Heavy embroidery needs care in storage and cleaning, so see our care guide.

Wear by Anaya is an independent shop, not run by Asim Jofa.

Frequently asked questions

What does AJSO or AJUL mean in an Asim Jofa product name?

These letters are the start of the brand's design code. The full code identifies one piece, so it is the most reliable thing to search for.

Are Asim Jofa outfits suitable for a wedding guest?

Yes. Silk, organza and net pieces suit most wedding events as a guest. Choose by the event: lighter fabrics for daytime, heavier embroidery for the evening.

What does a 2 piece or 3 piece unstitched set include?

A 2 piece set usually has a shirt and dupatta. A 3 piece set also includes trousers. The product name says which it is.

How early should I order for a wedding?

For delivery abroad, allow 3 to 4 weeks for stitched outfits and about 2 weeks for unstitched, plus time for your tailor if needed. If your date is close, message us before ordering.

Can I return a custom stitched outfit?

The 14-day return window covers eligible pieces that have not been customised. Our stitching policy explains how custom orders work, so please read it before ordering.